This Is What Reinvention Really Looks Like—with Dip’s Kate Asseraf

Episode Summary:
Think it’s too late to start again? Think again.
In this emotional and powerful conversation, Shaunna Lee sits down with Kate Assaraf, founder of Dip Haircare, to talk about building something better after everything falls apart. From a devastating business breakup to launching a beloved brand that’s shaking up the haircare industry, Kate’s journey is a masterclass in reinvention, purpose, and doing business on your terms.

In this episode, you’ll hear:

• Why Kate walked away from her first successful business

• The emotional toll of entrepreneurship (and how she made it through)

• What nobody talks about when it comes to visibility and burnout

• How she created Dip: a haircare brand that’s both luxurious and sustainable

• A powerful reminder that you don’t need Shark Tank-level success to make your work matter

Favorite Quote:

“I was on the brink of suicide... and now I have my dream business.”

Topics Covered: sustainability, entrepreneurship, personal growth, burnout recovery, visibility, women in business, podcasting, reinvention, Dip Haircare

Takeaways:

• Reinvention often starts at rock bottom

• Visibility doesn’t have to mean self-exploitation

• You can build a mission-driven brand without hustle culture

• Hire for the tasks that drain your energy

• Progress over perfection: small changes add up

Resources & Links:

• Try Dip Haircare: https://dipalready.com

• PodLaunch with Shaunna: https://shaunnalee.com/podlaunch

Watch the episode on YouTube Chapters:

• 00:00 – Welcome + Meet Kate Assaraf, Founder of Dip

• 04:00 – How a Book Sparked a Plastic-Free Mission

• 07:03 – From Business Breakup to Starting Again

• 10:00 – Redefining Success as a Mother & Entrepreneur

• 13:05 – Visibility Without Burnout: A New Approach

• 15:51 – Trusting Your Voice Despite Doubt

• 18:58 – The Truth Behind “Overnight Success”

• 21:48 – Making Sustainable Change (One Step at a Time)

• 24:47 – Hiring Help to Stay in Your Zone of Genius

• 27:36 – What’s Next: A Bold New Chapter for Dip

Want to launch your podcast this summer? Join PodLaunch → shaunnalee.com/podlaunch