Game, Set, Create: How Angela Ferdig Found Success Beyond Tennis
Renowned for her remarkable journey from the tennis court to the world of visual storytelling, Angela Ferdig has mastered the art of transformation, leaving her indelible mark on both sports and the creative industry. With an illustrious background as a professional tennis player and a Division I collegiate athlete, she seamlessly transitioned her determination, discipline, and passion into becoming an esteemed art director, photographer, and brand identity expert.
Born in Bogota, Colombia, Angela was placed onto a highly competitive athletic track when she immigrated to the United States with her family at the age of three. Determination and consistency led her to become a formidable contender in prestigious junior tournaments including Wimbledon, the US Open, and the French Open. Angela received a full athletic scholarship to the University of Arizona on a team ranked 4th in the NCAA. She played professionally for one year on the WTA tour before transitioning into her passion.
Upon retiring from professional tennis, Angela channeled her competitive spirit and creative instincts into the dynamic world of visual arts. As an art director at graphic design firms in South Florida, she lent her creativity to prominent brands like KPMG and the former US Surgeon General, Dr. Koop. Her journey led her to the thriving film industry in Los Angeles, where she carved out a niche art directing commercial. Her creative and the ability to work well under pressure with large teams added a unique touch of calm chaos to each project she undertook including several Super Bowl campaigns and work with well-known brands like BMW, AT&T, and Revlon.
Entrepreneurship soon beckoned, leading Angela to establish Learning Tees, a children's organic clothing line that gained traction across the United States, Canada, and Australia. The brand's promise caught the attention of Target, however, the timing coincided with Angela's maternal responsibilities, making it a challenging endeavor.
With an unwavering passion for design and a heart for helping others succeed, Angela embarked on a new chapter in her career. She founded her own design firm, Bien Hecho Creative, where she channels her diverse experiences and talents to empower small businesses to curate authentic, impactful visual identities. Her unique approach, merging her athletic tenacity with her creative finesse, has garnered her a reputation as a visionary mentor and brand identity expert that clients come to fully trust.
Angela's journey is a testament to the power of reinvention and the limitless possibilities that come with pursuing one's passions. With a legacy that spans sports, film, photography, and design, she continues to inspire others to embrace their multifaceted potential and shape their own narrative of success.
Follow Angela's ongoing journey as she continues to elevate the worlds of creativity and branding, proving that life's true masterpiece lies in the convergence of diverse passions and unwavering dedication.
Angela currently lives in Woodland Hills, a suburb of Los Angeles with her 11-year-old daughter.
Bien Hecho Creative can be found at: www.bienhechocreative.com
Instagram and Facebook as @bienhechocreative
Angela's cooking and love of family can be seen on Instagram @angelaferdig
angela@bienhechocreative.com | mobile: 310-699-3599 | www.bienhechocreative.com
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